In the world of digital marketing, Google Keyword Planner is a free and powerful tool for improving your visibility on search engines.
This tool will serve you if you want to create paid advertisements as well as if you want to increase traffic to your website.
In this guide, we will walk you through the process of using Google Keyword Planner step by step.
What are Google Ads?
Google Ads are advertisements that appear on various Google platforms, including Google Search, YouTube, Gmail, Google Display Network, and other Google services.
These ads appear when users search for specific keywords or browse websites and apps that collaborate with Google advertising.
Google Keyword Planner is one of the tools we can find on this service.
Sign in to Google Ads
To start your keyword research, sign in to your Google Ads account.
If you don’t have an account, you can easily create one.
Access Google Keyword Planner
After signing in, click on the Keyword Planner icon under the “Tools” options.
Here you will have two options: “Discover new keywords” and “Get search volume and forecasts”.
Choose the first option.
Discover new keywords
On the panel of the same name, there are two options:
- Start with keywords
- Start with a website
Start with a website
Start with a website if you have a website with specific content.
In Google Keyword Planner, the “Search by URL” feature allows you to input a website URL, and then Google generates keyword suggestions based on the content of that specific webpage.
This can help you discover relevant keywords related to the content or products/services offered on the website.
It’s a useful tool for businesses or website owners to understand what keywords are relevant to their content and can potentially improve their search engine optimization (SEO) efforts.
In the designated place, enter your URL or website address.
In this case, the program will list all the keywords related to your website as well as some related phrases.
You can also choose from the options whether you want to process the entire website at this URL or only the page that the URL refers to.
However, since we want to find new keywords, we will choose the option “Start with keywords”.
Before entering any terms, we must determine the country and language for which we want to perform the search.
Language and location selection
Immediately below the search field are options for defining the search language.
As well as defining the search country (Location).
You can enter multiple locations.
For example, choose English and multiple locations where English is spoken.
If you do not enter a location, you will be shown how much a term or phrase is searched for worldwide.
Search by keyword
“Search by keyword” in Google Keyword Planner refers to entering specific words or phrases related to your business, products, or services.
When you use this feature, Google generates keyword suggestions based on the keywords you provide.
This helps you discover new keywords that are relevant to your niche or industry.
It’s a valuable tool for conducting keyword research and identifying potential terms to target in your online advertising campaigns or SEO strategies.
Example
After you have defined everything, enter the word for which you want data, into the search engine.
For example, if you have a company that deals with food products and you want your delivery.
In the search engine, type “food delivery”.
Here you can also enter nine similar terms separated by commas.
Click “Show results” and you will be shown all the results that are searched for.
Which words will you choose?
You will choose words with the highest average searches and low competition.
You can also choose words that have a slightly lower number of searches but are searched more year after year.
For example, you will see that the word “food delivery near me” is searched for 100K-1M monthly and has low competition so you must consider it.
Another useful word is “places that deliver near me”.
The change from year to year is +900% so you can expect it to be much more sought after in the next period.
If you entered only one word under “Broaden your search”, you will be shown similar terms that you can include in your search.
If there are no results for a word, it means that it is searched very little and there is no relevant data about it.
The item “Bid price for top page display” will be interesting to you if you want to create Google ads.
In the following sections, we will describe how to create an advertising campaign and then explain these terms.
Saving keywords
If you use Google advertising, keywords will be automatically saved in one of the plans.
But if we want to use them for the website or product names, we need to save them in a document.
Mark all the words we intend to use and by clicking “Download keyword ideas” save them to the document.
CSV format or Google Sheets are available.
You can always open CSV format using Microsoft Excel, OpenOffice Calc, or Notepad++.
Conclusion
Although we have already described how and why to search for keywords, we believe that Google Keyword Planner is a good, free, and widely applicable option.
This is also an introduction to the text in which we will explain how to create ads on Google Ads as well as on some social networks.