{"id":2006,"date":"2024-02-18T21:26:23","date_gmt":"2024-02-18T21:26:23","guid":{"rendered":"https:\/\/nel-media.com\/en\/?p=2006"},"modified":"2026-01-21T08:32:24","modified_gmt":"2026-01-21T08:32:24","slug":"how-to-use-google-keyword-planner","status":"publish","type":"post","link":"https:\/\/nel-media.com\/en\/how-to-use-google-keyword-planner","title":{"rendered":"How to use Google Keyword Planner tool?"},"content":{"rendered":"\n

In the world of digital marketing, Google Keyword Planner is a free and powerful tool for improving your visibility on search engines.<\/p>\n\n\n\n

This tool will serve you if you want to create paid advertisements as well as if you want to increase traffic to your website.<\/p>\n\n\n\n

In this guide, we will walk you through the process of using Google Keyword Planner step by step.<\/p>\n\n\n\n

What are Google Ads?<\/h2>\n\n\n\n

Google Ads are advertisements that appear on various Google platforms, including Google Search, YouTube, Gmail, Google Display Network, and other Google services.<\/p>\n\n\n\n

These ads appear when users search for specific keywords or browse websites and apps that collaborate with Google advertising.<\/p>\n\n\n\n

Google Keyword Planner<\/strong> is free keywords explorer (keyword planner tool).<\/p>\n\n\n\n

Sign in to Google Ads<\/strong><\/h2>\n\n\n\n

To start your keyword research, sign in to your Google Ads<\/a><\/strong> account. <\/p>\n\n\n\n

\"Google<\/figure>\n\n\n\n

If you don’t have an account, you can easily create one.<\/p>\n\n\n\n

<\/strong>Access Google Keyword Planner<\/h2>\n\n\n\n

After signing in, click on the Keyword Planner icon under the “Tools” options.<\/p>\n\n\n\n

\"tools-google<\/figure>\n\n\n\n

Here you will have two options: “Discover new keywords” and “Get search volume and forecasts”.<\/p>\n\n\n\n

Choose the first option.<\/p>\n\n\n\n

\"discover<\/figure>\n\n\n\n

Discover new keywords<\/h2>\n\n\n\n

On the panel of the same name, there are two options:<\/p>\n\n\n\n

    \n
  1. Start with keywords<\/li>\n\n\n\n
  2. Start with a website<\/li>\n<\/ol>\n\n\n\n

    Start with a website<\/h3>\n\n\n\n

    Start with a website if you have a website with specific content.<\/p>\n\n\n\n

    In Google Keyword Planner, the “Search by URL” feature allows you to input a website URL, and then Google generates keyword suggestions based on the content of that specific webpage. <\/p>\n\n\n\n

    This can help you discover relevant keywords related to the content or products\/services offered on the website. <\/p>\n\n\n\n

    It’s a useful tool for businesses or website owners to understand what keywords are relevant to their content and can potentially improve their search engine optimization (SEO) efforts.<\/p>\n\n\n\n

    In the designated place, enter your URL or website address.<\/p>\n\n\n\n

    \"start<\/figure>\n\n\n\n

    In this case, the program will list all the keywords related to your website as well as some related phrases.<\/p>\n\n\n\n

    You can also choose from the options whether you want to process the entire website at this URL or only the page that the URL refers to.<\/p>\n\n\n\n

    However, since we want to find new keywords, we will choose the option “Start with keywords”.<\/p>\n\n\n\n

    Before entering any terms, we must determine the country and language for which we want to perform the search.<\/p>\n\n\n\n

    Language and location selection<\/h2>\n\n\n\n

    Immediately below the search field are options for defining the search language.<\/p>\n\n\n\n

    \"define<\/figure>\n\n\n\n

    As well as defining the search country (Location).<\/p>\n\n\n\n

    \"define<\/figure>\n\n\n\n

    You can enter multiple locations.<\/p>\n\n\n\n

    For example, choose English and multiple locations where English is spoken.<\/p>\n\n\n\n

    If you do not enter a location, you will be shown how much a term or phrase is searched for worldwide<\/strong>.<\/p>\n\n\n\n

    Search by keyword<\/h2>\n\n\n\n

    “Search by keyword” in Google Keyword Planner refers to entering specific words or phrases related to your business, products, or services. <\/p>\n\n\n\n

    When you use this feature, Google generates keyword suggestions based on the keywords you provide. <\/p>\n\n\n\n

    This helps you discover new keywords that are relevant to your niche or industry. <\/p>\n\n\n\n

    It’s a valuable tool for conducting keyword research and identifying potential terms to target in your online advertising campaigns or SEO strategies.<\/p>\n\n\n\n

    Example<\/h3>\n\n\n\n

    After you have defined everything, enter the word for which you want data, into the search engine.<\/p>\n\n\n\n

    For example, if you have a company that deals with food products and you want your delivery.<\/p>\n\n\n\n

    In the search engine, type “food delivery”.<\/p>\n\n\n\n

    \"start<\/figure>\n\n\n\n

    Here you can also enter nine similar terms separated by commas.<\/p>\n\n\n\n

    Click “Show results” and you will be shown all the results that are searched for.<\/p>\n\n\n\n

    \"finished\n\t\t\t\n\t\t\t\t\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n

    Which words will you choose?<\/h2>\n\n\n\n

    You will choose words with the highest average searches<\/strong> and low competition<\/strong>.<\/p>\n\n\n\n

    You can also choose words that have a slightly lower number of searches but are searched more year after year.<\/p>\n\n\n\n

    For example, you will see that the word “food delivery near me” is searched for 100K-1M monthly and has low competition so you must consider it.<\/p>\n\n\n\n

    Another useful word is “places that deliver near me”.<\/p>\n\n\n\n

    The change from year to year is +900% so you can expect it to be much more sought after in the next period.<\/p>\n\n\n\n

    If you entered only one word under “Broaden your search”, you will be shown similar terms that you can include in your search.<\/p>\n\n\n\n

    \"broaden<\/figure>\n\n\n\n

    If there are no results for a word, it means that it is searched very little and there is no relevant data about it.<\/p>\n\n\n\n

    The item “Bid price for top page display” will be interesting to you if you want to create Google ads.<\/p>\n\n\n\n

    In the following sections, we will describe how to create an advertising campaign and then explain these terms.<\/p>\n\n\n\n

    Saving keywords<\/h2>\n\n\n\n

    If you use Google advertising, keywords will be automatically saved in one of the plans.<\/p>\n\n\n\n

    But if we want to use them for the website or product names, we need to save them in a document.<\/p>\n\n\n\n

    Mark all the words we intend to use and by clicking “Download keyword ideas” save them to the document.<\/p>\n\n\n\n

    \"save<\/figure>\n\n\n\n

    CSV format or Google Sheets are available.<\/p>\n\n\n\n

    You can always open CSV format using Microsoft Excel<\/a>, OpenOffice Calc<\/a>,<\/strong> or Notepad++<\/a><\/strong>.<\/p>\n\n\n\n

    Google keyword planner: FAQ<\/h2>\n\n\n