{"id":998,"date":"2023-11-09T18:09:26","date_gmt":"2023-11-09T18:09:26","guid":{"rendered":"https:\/\/nel-media.com\/en\/?page_id=998"},"modified":"2024-08-15T17:58:13","modified_gmt":"2024-08-15T17:58:13","slug":"how-to-activate-google-analytics-4","status":"publish","type":"page","link":"https:\/\/nel-media.com\/en\/how-to-activate-google-analytics-4","title":{"rendered":"How to Activate Google Analytics 4"},"content":{"rendered":"\n
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\"How
GA4<\/figcaption><\/figure>\n<\/div>\n\n\n\n
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How to Activate Google Analytics 4?<\/h1>\n\n\n\n

In this guide, we will explain the steps to enable Google Analytics 4 for your online store.<\/p>\n\n\n\n

Similarly, analytics can be activated for your YouTube channel, blog, or website.<\/p>\n<\/div>\n<\/div><\/section>\n\n\n\n

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What Is Google Analytics 4?<\/strong> <\/strong><\/h2>\n\n\n\n

Google Analytics 4<\/strong> (GA4) is a new version of the popular tool for analyzing websites and mobile applications developed by Google.<\/p>\n\n\n\n

This version brings significant changes compared to the previous version, known as Universal Analytics.<\/p>\n\n\n\n

It constantly updates data and tracks the number of visits, the user’s country, how much time they spent on your site, the terms that led them to you, and more.<\/p>\n\n\n\n

You can have up to a maximum of 99 different analytics active.<\/p>\n\n\n\n

The procedure for adding analytics to the web store will be described here.<\/p>\n\n\n\n

What Are the Advantages of the New Google Analytics 4?<\/h2>\n\n\n\n

As you know, the activation of the old Universal Analytics was described here before.<\/p>\n\n\n\n

\"GA4-Logo\"<\/figure>\n\n\n\n

But Google has developed completely new analytics in line with new data tracking requirements and introduced the new Google Analytics 4.<\/p>\n\n\n\n

GA4 stands out for several key features:<\/p>\n\n\n\n

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  1. Events as the center of analysis:<\/strong> Instead of focusing on tracking pages, GA4 focuses more on tracking events and user interactions on the website or in the application. This allows for a deeper analysis of user behavior.<\/li>\n\n\n\n
  2. Cross-device tracking:<\/strong> GA4 better tracks users who switch between different devices (e.g., from a mobile device to a desktop or vice versa), providing a more comprehensive picture of how users interact with your digital content. <\/li>\n\n\n\n
  3. Enhanced e-commerce tracking capabilities:<\/strong> GA4 brings improved tools for tracking user behavior in e-commerce, including tracking steps in the purchase process and analyzing the success of campaigns. <\/li>\n\n\n\n
  4. Unique identifiers:<\/strong> GA4 uses unique user identifiers to track their activities across multiple platforms and devices. This can help better understand the overall user behavior. <\/li>\n\n\n\n
  5. Privacy focus:<\/strong> GA4 is developed with an emphasis on user privacy protection and compliance with regulations such as GDPR. This includes tools for managing user tracking and data collection. <\/li>\n\n\n\n
  6. Improved reporting:<\/strong> GA4 brings a new reporting interface that makes it easier to interpret data and analyze user behavior.<\/li>\n<\/ol>\n\n\n\n
    <\/div>\n\n\n\n

    How to Activate Google Analytics 4?<\/strong> <\/h2>\n\n\n\n

    To start the activation, you need to go to the Google Analytics 4<\/strong><\/a> website.<\/p>\n\n\n\n

    There, you need to sign in, and if you have a Gmail account, you will be offered to sign in with your existing Google account.<\/p>\n\n\n\n

    Once you’ve done that, you will be offered the Setup for Free option.<\/p>\n\n\n\n

    Activation of GA4 is completely free.<\/p>\n\n\n\n

    If you already have analytics open for something else, then you need to go to Admin in the bottom left corner and press +Add<\/strong> account.<\/p>\n\n\n\n

    Any way you choose will open a window like the one in the picture.<\/p>\n\n\n\n

    \"Google<\/figure>\n\n\n\n

    In the Account details field, enter the name that will always indicate what the analytics is about.<\/p>\n\n\n\n

    We have put the label Redbubble GA4 here because we are creating analytics for the Redbubble store.<\/p>\n\n\n\n

    Account Data Sharing Settings<\/h2>\n\n\n\n

    Here, you also need to select data-sharing options from your account.<\/p>\n\n\n\n

    You can check all four options if you want Google experts to have access to service improvement and technical support.<\/p>\n\n\n\n

    Confirm this by pressing Next.<\/p>\n\n\n\n

    \"Google<\/figure>\n\n\n\n
    <\/div>\n\n\n\n

    Create a property<\/strong> <\/h2>\n\n\n\n

    By pressing Create a property<\/strong>, you enter the name of your property.<\/p>\n\n\n\n

    We used the same name for orientation as when opening the account.<\/p>\n\n\n\n

    \"Google<\/figure>\n\n\n\n

    Under Reporting time zone, choose your country, and your time zone will automatically be displayed on the right side.<\/p>\n\n\n\n

    Under Currency<\/strong>, choose your currency. We chose the Euro.<\/p>\n\n\n\n

    Finally, press Next.<\/p>\n\n\n\n

    Describe your business<\/h2>\n\n\n\n

    Here, enter brief information that analytics needs to know about your business: The category your business belongs to, the number of employees, and the analytics you want.<\/p>\n\n\n\n

    \"Google<\/figure>\n\n\n\n

    If you’re not sure, mark it as shown in the picture and press Next.<\/p>\n\n\n\n

    Choose your business objectives<\/h2>\n\n\n\n

    These options will show analytics the objectives you will try to achieve with it.<\/p>\n\n\n\n

    You can mark lead generation, increased sales, brand presentation, and user behavior research.<\/p>\n\n\n\n

    \"Google<\/figure>\n\n\n\n

    Press Create.<\/p>\n\n\n\n

    A window will open where you must confirm that you agree to Google’s terms of use.<\/p>\n\n\n\n

    \"Google<\/figure>\n\n\n\n

    By accepting this, you have finished creating the property, and automatically, a window with analytics installation options will open. <\/p>\n\n\n\n

    Connecting GA4 To Your Store Or Website<\/h2>\n\n\n\n

    Although we defined Google Analytics 4, we need to install it on the place we want to track.<\/p>\n\n\n\n

    \"install<\/figure>\n\n\n\n

    The easiest way is through various add-ons for specific platforms.<\/p>\n\n\n\n

    For WordPress, these are the Site Kit plugin<\/a><\/strong>, Monsterinsights plugin<\/a>,<\/strong> and WooCommerce<\/a><\/strong> as well as add-ons for Shopify<\/strong><\/a> stores and Wix<\/a><\/strong>.<\/p>\n\n\n\n

    You can also install it by adding code to the WordPress theme.<\/p>\n\n\n\n

    We will describe this process and more ways to customize the code soon.<\/p>\n\n\n\n

    So if there is no add-on for your platform, you can add the code manually.<\/p>\n\n\n\n

    When you open the Right Install manually option, you will see a short code that needs to be transferred.<\/p>\n\n\n\n

    \"install<\/figure>\n\n\n\n

    Since many services are already set up for GA4 installation, sometimes you will only need the measurement ID, i.e., just the analytics code.<\/p>\n\n\n\n

    When you close the previous window, find this number in the upper right corner.<\/p>\n\n\n\n

    \"measurement<\/figure>\n\n\n\n

    It is enough to write or copy and paste this number and write it in the designated place.<\/p>\n\n\n\n

    For example, the Blocksy WordPress theme has a designated place to enter this number.<\/p>\n\n\n\n

    \"blocksy<\/figure>\n\n\n\n
    <\/div>\n\n\n\n

    Our Redbubble store has the same option.<\/p>\n\n\n\n

    You can find it under Dashboard>Google Analytics<\/strong>.<\/p>\n\n\n\n

    However, even though almost everyone is transitioning to the new analytics, this store still has an option only for the old Universal Analytics.<\/p>\n\n\n\n

    \"google<\/figure>\n\n\n\n

    We are in contact with Redbubble, and as soon as this option is integrated, it will be announced.<\/p>\n\n\n\n

    <\/div>\n\n\n\n

    How can I verify if Google Analytics 4 is properly functioning?<\/h2>\n\n\n\n

    When you are done, a short check is needed to show if everything is working correctly.<\/p>\n\n\n\n

    Connect via mobile to the place where you set up analytics.<\/p>\n\n\n\n

    On your computer, open GA4 analytics and select the Reports>Real-time<\/strong> option.<\/p>\n\n\n\n

    You will see at least one user, which is you.<\/p>\n\n\n\n

    \"GA4<\/figure>\n\n\n\n

    If the test passes, expect the first data from GA4 in 24 hours.<\/p>\n\n\n\n

    Frequently Asked Questions<\/h2>\n\n\n